Like the two sides of a coin, traditional and digital marketing both play significant roles in making the most out of a business in marketing terms. Traditional marketing started with the introduction of traditional advertising. Businesses would send out flyers or posters with clear visible ads that would stick on the back of the minds of viewers and readers, in the same aspect digital marketing isn’t any different if focused on the essence of the message being delivered.
In simpler terms, both approaches concentrate on promoting the brand so that prospective customers trace back their memory trails to land on traffic-throwing businesses when in need.
An OG example of traditional advertising is the TV commercial ad from the early 2000’s that we used to see about Menu log where the notorious Snoop Dog is singing lyrics to his song “did somebody say”, this had us humming to the song and getting the subtle feeling to snack on some hot dog!
You might be wondering how a TV commercial relates to traditional marketing, it does in the long shot because along with television ad placement, magazines are used to show the same ad in a concise form. As a result, the longevity and reach of digital marketing and traditional advertising expand giving us the product of a perfect balance between both approaches.
Digital marketing vs traditional marketing differs in the present context because a greater deal of digital approaches is used to target customers. The brand promotion flows in the manner that people just happen to stumble upon promotional advertisements and find them to be helpful.
A more insightful way of evaluating digital marketing vs traditional marketing is by sharing both approaches’ pros and cons. Let us start with digital marketing.
Digital Marketing pros:
According to the Nielsen Digital Landscape report, Australian adults spend a total of 1.75 billion hours on any online digital device, which averages to 96hrs 15mins per person in a month. A larger portion of people is likely to receive web content.
If you’re segregating the audience type based on your product, it’s better to invest in audiences who are likely to be entertained by your social media presence and the content you put online. Your money’s worth is likely to be more if the targeted audiences are consuming the web marketing efforts.
Measuring made easy
Data and number measures from google analytics and Facebook pixel in the context of social media make it convenient to make decisions regarding campaign continuation and budget fixing. Digital marketing has made the cost factor more achievable.
Cons of digital marketing
Putting a pin down on the algorithm
Fixating a stable procedure for cracking the code to skyrocket online reach is limited to a dream that online marketers have. The steps involved in reaching your web marketing goal requires several hits and trials and specialists on SEO and other marketing platforms, all of which comes out to be heavy on your pocket. SO, digital marketing isn’t always cost-friendly.
Audiences feel bothered
While the marketing keyboard warriors are constantly throwing off traffic and ads to users’ screens, a decent percentage of viewers might seem to get annoyed. Not everybody entertains the media content especially if they’re there to just socialize or scoop information on a completely unrelated topic.
Moving on to the pros and cons of traditional marketing
Pamphlets, newspaper ads and magazine covers are more likely to stay on a person’s subconscious mind for a long while.
Remember the posters of film stars starring in a new movie outside and inside cinema halls that we somehow still remember. Billboards are doing the same job these days, only in a more flashy and engaging way.
Mediums such as radio, and newspapers repetitively post and play the same ads that help deliver the brand’s message loud and clear. Traditional advertising works best when it comes to staying consistent with promotional ads. That is if you’re ready to invest a hefty sum in marketing.
The money required does not jiggle, it folds
The expenses come to be in bigger numbers for traditional advertising, unlike in digital marketing where CPR is in cents per day. Imagine printing an ad on the front of the papers instead of running an ad campaign on social media for ¼ of the price.
The bigger question is, how many people did my ad reach?
The answer is guessed according to the period’s sale. A piece of exact information on reach and impressions isn’t obtained with traditional marketing. Traditional advertising isn’t best suited if your goal is to measure the attention your advertisement has grabbed.
The dilemma of digital marketing vs traditional marketing shouldn’t exist if you use both approaches in a way that best suits your business. So, form a list of goals and evaluate which out of the two will help you reach individual goals.